Website Conversion Audit Tool: How to Find and Fix What's Killing Your Sales
A conversion audit tool tells you exactly why visitors leave without buying. Learn how to run one, what to fix first, and how AI identifies hidden revenue leaks.
Most websites convert 1–3% of visitors. The rest leave. A website conversion audit tool tells you exactly why — and what to fix first to stop the bleed.
What a conversion audit finds
A proper conversion audit analyzes every layer of friction between your visitor and your desired outcome:
- Message clarity — does your headline say what you do, for whom, and what happens next?
- CTA strength — is the primary action obvious, above the fold, and repeated?
- Trust gaps — where does doubt creep in? Missing testimonials, no pricing, uncertain credentials.
- Form friction — how many fields, how many steps, how many reasons to bail?
- Speed tax — every 1-second delay costs 7% in conversions. What's your TTFB?
- Mobile gaps — 60%+ of traffic is mobile. Is your checkout broken on a phone?
The conversion audit checklist
Above the fold
- ☐ Headline: outcome + audience in 8 words or fewer
- ☐ Subhead: the mechanism or proof in 1 sentence
- ☐ Single primary CTA visible without scrolling
- ☐ Social proof (logo, count, or pull quote) within 200px of CTA
- ☐ Page loads under 2.5 seconds on mobile
Body content
- ☐ Objections addressed before they're asked
- ☐ Features rewritten as outcomes ("Saves 5 hours" not "Automation feature")
- ☐ CTA repeated at every decision point, not just the top
- ☐ Pricing visible or clearly linked (hidden pricing loses 25–40% of mid-funnel visitors)
Trust and credibility
- ☐ Real testimonials with name, role, company, and result
- ☐ Case study or before/after data
- ☐ Security badges near payment or email capture
- ☐ Privacy commitment ("No spam", "Cancel anytime") near forms
How AI conversion audits work differently
Manual CRO requires hiring an expensive consultant or waiting months for A/B test results. AI reads your page structure, copy, and CTA patterns against hundreds of thousands of high-converting pages and returns a scored recommendation list in 30 seconds — with specific fixes ranked by predicted lift.
Run a free conversion audit
Paste your URL into ORVEXTA. Get your Conversion score (0–100), specific issues by section, and a ranked action list. Free on Starter, unlimited on Pro.